kristen-mccabe

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Kristen McCabe

Senior Marketing Manager

As Senior Marketing Manager, Kristen leads the growth marketing activities at Performance Improvement Partners, bringing her experience in ABM strategy, digital marketing, content, SEO, and analytics.

Previous roles include her position as Senior Marketing Manager at Erie Street, and Content Marketing Manager at G2 (formerly G2 Crowd), where she was a core member of the team to build one million monthly organic sessions. She also led the conversion and revenue strategy for the content marketing team while driving full-funnel marketing for the company.

Before working in tech, Kristen’s experience spanned a variety of industries including film, publishing, and the Australian Association of National Advertisers (AANA), the self-regulatory body for advertising in Australia. While at the AANA, she managed events, content, and digital marketing while building thought leadership for the country’s leading CMO-level marketers.

With her passion for the profession of marketing, Kristen teaches content and digital marketing, has spoken at numerous events, and writes for a variety of publications including LinkedIn’s Business blog, the Content Marketing Instute, and the Local Marketing Institute. 

Kristen holds a Bachelor of Arts in Communication Studies and Performing Arts from Marquette University, and a Master of Commerce in Marketing from Macquarie University in Sydney, Australia.

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